ITDA Workshops

Why do you need help and training with Dive Shows?

 

The scale and organisation of an international dive show can be a daunting task and can also be a total money pit and many small operations commit to a marketing budget before completly understanding all of the elements and costs / logistics involved in setting up and running a show for maximum benefits...

Many shows can cost from $10,000 USD for a small stand (2mx2m or 10ftx10ft) with minimal marketing effort and only very basic promotions... More realistically a reasonable budget would be in the region of $20k to $25,000 for a 3-4 day event...  We have had shows with budgets of $50k+ USD ending up costing over $80k+ USD... A big chunk of cash out of operating expenses!  This could break a smaller business.

This is a very serious investment and you MUST consider your marketing objectives and measureable returns...  Therefore to take advice and plan correctly with the hindsight of experience for around just 10 to 15% of your budget, it is a very valuable investment and you will find just a small cost compared to making costly mistakes which may increase your budget by as much as 40%...

The diving community are a unique and very difficult market to crack, and attracting the right people to your stand will be a major challenge without any of the common mistakes below costing you a small fortune not just in expenses but also in time and lost revenues...         Our first Show in 2004 London UK

Most Common mistakes when planning to attend a show include:

But are NOT limited to...

• Poor planning
• Poor Organistaion and Logistics
• Not getting the best value for money / Paying too much for services
• Expense control and budgeting - Financial Planning
• Having a clear mission / objective - Knowing what you want from attending
• Staff prepared and trained properly (Staff able to engage general public and trade)
• Preparing Marketing campaigns and organisation of materials
• Having a valuable Promotion / Offer to attract people to your stand

There are many more, all of which are covered in our training and development programs for Dive Show / Exhibition Marketing, These are OPEN to any dive business, you do NOT Have to be an ITDA Business or Partner, we will help any business from any agency...

ITDA Group Business Partners Benefits Include:

• FREE Design and Customised Marketing
• Low cost Flags and posters design and supply from our partners
• Discounts on your promotions and sales/marketing training / Workshops

 

ITDA Workshop Programs in Malaga Spain and around the world links:

• Assessor Workshops for Instructors / Trainers and Course Directors 2 Day program €245
• Sales and Marketing Workshops, to grow and promote your business
• Specialist Trainer Workshop
• Workshops at Diveshows

 

Page is in development and more information is available from admin@diveitda.com if you have an urgent inquiry...

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ITDA and IHMP, training scuba diving, advanced and technical, training professional divers, from diver to instructor, plus IHMP first-aid and IHMP instructor, plus, our unique divepro opportunity.